We founded this company on the belief that consumers are the ultimate drivers of corporate responsibility.
By making informed product decisions, customers encourage -- and pressure -- companies to act responsibly. We help responsible companies make it easy for their customers to make these informed decisions.
In doing so, we push corporations to design their strategy from a sustainable viewpoint, to execute their business functions with responsibility at top of mind and to transparently engage with stakeholders about the issues they face, the decisions they make and the outcomes they intend to create.
"Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it... because it is good for our business"
Niall Fitzerald, Former CEO, Unilever